Oluwatosin Olaseinde, founder of the financial literacy platform MoneyAfrica and investment startup Ladda, has been appointed to the World Economic Forum’s (WEF) Global Future Council on Financial Education—a landmark recognition that places her at the forefront of shaping the future of financial empowerment on a global stage. Her selection marks a significant milestone for African representation in international discourse on financial inclusion and education.
The Oluwatosin Olaseinde WEF appointment positions her among 24 leading experts from academia, government, and industry—including representatives from Stanford University, Oxford University, the World Bank, HSBC, and Nuveen—tasked with reimagining how individuals around the world access, understand, and apply financial knowledge in an era defined by digital assets, AI-driven services, and economic volatility.
Part of WEF’s 2025–2026 Network of Global Future Councils—a coalition of over 700 thought leaders across 37 thematic areas—the council serves as a strategic platform for forward-thinking collaboration on pressing global challenges. Its mission: to ensure that financial literacy evolves alongside rapid financial innovation, fostering resilience, equity, and inclusion in systems where access and understanding remain deeply unequal.
“I’m honoured to join the Global Future Council on Financial Education,” Olaseinde said. “This initiative brings together leading minds united by one mission: to reimagine the future of financial education and empower individuals to achieve long-term financial well-being.”
Her appointment reflects the growing influence of African-led solutions in the global push for financial literacy. Through MoneyAfrica, Olaseinde has built one of the continent’s most impactful personal finance platforms, demystifying complex financial concepts and equipping thousands of Africans with practical tools for saving, budgeting, investing, and building generational wealth.
With Ladda, she extends this mission into action—offering retail investors accessible entry points into Nigeria’s capital markets through simplified investment products and educational support. Together, the two ventures form a powerful ecosystem bridging awareness and application.
Olaseinde emphasized that her role will center on ensuring African realities inform global strategies. “At MoneyAfrica, our heartbeat has always been helping people make informed money decisions,” she said. “Joining this council continues that mission—to make sure Africa’s innovation, challenges, and lived experiences shape the global conversation.”
This perspective is critical. While financial technology advances rapidly, over 1.7 billion adults globally remain unbanked, with disproportionate gaps in Sub-Saharan Africa. Digital finance offers unprecedented opportunities—but without foundational literacy, innovation risks deepening exclusion rather than closing it.
The Global Future Council will explore scalable models for delivering financial education across diverse populations, leveraging technology, behavioral science, and public-private partnerships. From teaching youth about crypto to helping households navigate inflation, the council aims to turn financial knowledge into a universal right, not a privilege.
Olaseinde’s inclusion underscores a broader shift: the world is increasingly recognizing African entrepreneurs not just as beneficiaries of global initiatives, but as essential contributors to them. It also signals the World Economic Forum’s expanding commitment to diversity, inclusion, and grassroots insight in shaping policies that affect billions.
As digital currencies, embedded finance, and algorithmic lending redefine the meaning of “money,” Olaseinde’s voice reminds us of a timeless truth: sustainable wealth begins with understanding.
With her seat at the table secured, the Oluwatosin Olaseinde WEF appointment is more than personal achievement—it’s a win for African expertise, financial justice, and the belief that everyone, everywhere, deserves the knowledge to thrive.
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