Grammarly, the AI writing assistant trusted by over 30 million users worldwide, is no more. Today, the company announced it is officially retiring its iconic name and relaunching as Superhuman—a sweeping rebrand that signals one of the most ambitious transformations in the AI productivity space this year.
This isn’t just a logo change. It’s a full-scale evolution from a grammar-checking tool into an AI-native platform designed to orchestrate how people work across writing, communication, collaboration, and automation. Under the new identity, Grammarly rebrands as Superhuman and unites three powerful products under one vision: the original Grammarly, collaborative workspace Coda, and the lightning-fast email client Superhuman Mail.
“The new Superhuman unites the best of Grammarly, Coda, and Superhuman Mail into a single AI platform,” the company said in a statement. “Our mission is simple: to make AI easier to use so that everyone can work better and faster.”
The move reflects a fundamental shift in how professionals interact with technology. In the era of generative AI, correcting spelling is table stakes. What users now demand is context-aware assistance—AI that doesn’t just polish text but anticipates needs, automates workflows, and connects siloed tools into a seamless digital experience.
And Grammarly saw the writing on the wall.
Launched in 2009 as a grammar checker, the company rose to global prominence by embedding itself into browsers, documents, and messaging platforms. Its AI-powered suggestions helped students write essays, professionals craft emails, and marketers refine copy—all in real time. But as tools like ChatGPT, Google Gemini, and Anthropic’s Claude began generating entire documents from prompts, standalone writing assistants risked becoming obsolete.
The answer? Scale beyond words.
With the Grammarly rebrand as Superhuman pivot, the company is shedding its narrow identity and stepping into the broader AI agent economy. The new Superhuman will offer three core pillars:
- Superhuman Suite—An integrated set of AI-powered productivity tools that streamline writing, data organization, and team collaboration.
- Superhuman Mail—A reimagined inbox experience that uses intelligent automation to prioritize messages, draft replies, and reduce email overload—building on the cult-favorite speed and UX of the original app.
- Superhuman Go – A new offering that introduces AI agents capable of executing routine digital tasks across platforms, from scheduling meetings to summarizing documents and updating project trackers.
Behind the scenes, teams from Grammarly, Coda, and Superhuman Mail are being consolidated to accelerate innovation under a unified roadmap. The goal: create a cohesive ecosystem where AI doesn’t just assist but acts as a true co-pilot across your digital life.
While the company hasn’t confirmed whether “Grammarly” will persist as a sub-brand (e.g., “Superhuman Writing”), industry insiders expect the transition to be gradual, preserving brand equity while aligning with the new umbrella identity.
For years, Grammarly was synonymous with polished writing. So much so that “I’ll Grammarly this before I send it” became a workplace catchphrase. But as AI blurs the lines between drafting, communicating, and managing tasks, the future belongs not to point solutions—but to integrated platforms.
By rebranding to Superhuman, the company positions itself not as a utility, but as a competitor to Microsoft Copilot, Notion AI, and Google Workspace’s AI suite—platforms that aim to unify productivity through artificial intelligence.
The inclusion of Coda—a document-and-database hybrid beloved by product teams—and Superhuman Mail, known for its minimalist design and keyboard-first workflow, gives the new Superhuman a unique edge: deep expertise in both linguistic intelligence and high-efficiency digital interaction.
Analysts say the consolidation could position Superhuman as the go-to AI layer for hybrid professionals who juggle Slack, Gmail, Notion, and Zoom daily. Instead of switching between apps, users may soon rely on embedded AI agents within Superhuman to summarize meetings, draft responses, manage follow-ups, and automate repetitive tasks—all without leaving their workflow.
“This isn’t just a rebrand,” the company emphasized. “It’s a redefinition of what it means to be productive in the age of AI.”
Visually, Superhuman debuts a refreshed identity: clean typography, vibrant accent colors, and a dynamic logo that blends human curves with machine precision—symbolizing its “human-meets-machine” philosophy.
Pricing and release timelines for the unified platform have not yet been disclosed, but early signals suggest upcoming launches for Superhuman Suite and Superhuman Go, likely with enterprise integrations at launch.
Critically, the rebrand arrives amid growing skepticism around AI hype. Users don’t want more features—they want fewer tabs, less friction, and smarter automation. Superhuman’s promise to “unlock the superhuman potential in everyone” hinges on delivering exactly that: not replacement, but augmentation.
Still, the road ahead won’t be easy. Longtime Grammarly users may resist the name change. Merging three distinct cultures and technologies into one coherent product suite is a monumental challenge. And competing against tech giants with deeper pockets and broader ecosystems requires flawless execution.
But if anyone can pull it off, it’s a company that taught the world how to write better. Now, with the Grammarly rebrand as Superhuman transformation, it’s aiming higher: teaching us how to work better.
As the company put it:
“AI should empower people, not replace them. Our mission is to unlock the superhuman potential in everyone.”
And this time, it’s not just editing words—it’s redefining work.
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