Unity Bank Plc has successfully hosted a capacity-building workshop aimed at equipping women entrepreneurs with essential digital marketing skills. The workshop, themed “Empowering Women Entrepreneurs: AI and Digital Marketing Strategies,” brought together participants from various sectors to learn how to leverage digital platforms to expand their market reach, enhance business operations, and improve customer engagement.
Renowned industry experts, including Opeyemi Ojesina (CEO of Jesshill Consulting), Nkechinyere Ojiego (General Manager of Simba Group), and Adenike Abimbola (Divisional Head of Retail and SME Banking at Unity Bank), shared their insights on utilizing digital tools effectively.
Adenike Abimbola emphasized Unity Bank’s commitment to supporting female-led ventures and fostering collaboration among women in business. She highlighted that over 70% of women entrepreneurs in Nigeria are seeking capacity-building initiatives like this workshop.
Yetunde Adeniran, a participant in the workshop, expressed her enthusiasm for integrating digital technology into her business. She also praised Unity Bank’s Yanga Account, a financial solution specifically designed to support small business owners.
Unity Bank has demonstrated its dedication to empowering women entrepreneurs through various initiatives. The bank continues to provide valuable resources, financial tools, and educational opportunities to help women-led businesses thrive in today’s competitive market.
As a testament to its commitment to customer satisfaction, Unity Bank has rewarded no fewer than 40 customers with over N4 million in cash rewards through its ongoing loyalty promo.
Unity Bank’s efforts to empower women entrepreneurs and provide valuable resources contribute to the growth and development of Nigeria’s economy.
