Standard Chartered Bank Limited has unveiled its latest global wealth campaign, “Now’s Your Time for Wealth,” targeting its affluent client segment with a compelling call to action. The strategic marketing initiative underscores the bank’s commitment to growing its affluent business by connecting corporate, institutional, and high-net-worth clients to unique, sustainable growth opportunities across Asia, Africa, and the Middle East .
The campaign highlights the bank’s global network, expertise, and unparalleled wealth investment solutions, delivering a powerful message: the cost of waiting could mean falling short of one’s wealth ambitions . By amplifying its differentiators—global reach, client-centric strategies, and expertise in wealth management—the initiative aims to support affluent clients, including global Chinese and Indian entrepreneurs, as well as sophisticated investors, in growing, protecting, and transferring their wealth.
Ernest Adejumo , Head of Investment Advisory and Strategy, emphasized the campaign’s role in reinforcing the bank’s dedication to clients’ financial journeys.
“The ‘Now’s Your Time for Wealth’ campaign offers a unique opportunity to reinforce our commitment to clients’ wealth creation, growth, preservation, and transfer journeys,” Adejumo said.
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“We are well-positioned to continue highlighting market opportunities and supporting clients’ ambitions through our diversified wealth solutions, underpinned by a clear advisory framework, robust digital capabilities, and a comprehensive suite of tailored offerings,” he added.
“In a fast-changing market, the best strategy is timely action. This campaign calls on stakeholders to reassess, realign, and take charge of their financial goals and aspirations. There’s no better time than now to start investing. It’s a call to action that reminds us all: building a better financial future starts with the decisions we make today.”
Joke Adu , Head of Corporate Affairs, Brand and Marketing, expressed excitement about the campaign’s impact across the bank’s network.
“We are thrilled about the influence our ‘Now’s Your Time for Wealth’ campaign is having and how it empowers clients to achieve their financial goals,” Adu said.
“Through creative storytelling and client testimonials, we are showcasing Standard Chartered’s story as a global bank connecting corporate, institutional, and affluent clients to a network offering unique access to sustainable growth opportunities across Asia, Africa, and the Middle East. This reinforces our purpose to drive commerce and prosperity through our unique diversity.”
The campaign aligns with Standard Chartered’s commitment to executing data-driven, personalized strategies to enhance client engagement. It solidifies the bank’s position as a leading international wealth manager, focused on delivering holistic financial solutions tailored to clients’ needs.
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