Silverbird, is set to revolutionize the Nigerian entertainment landscape with its latest initiative, Silverbird’s World of Records (SWORD). This groundbreaking platform aims to foster a culture of record-breaking achievements, empowering individuals to push the boundaries of human potential.
“We believe in Nigerians and the incredible potential this country holds,” declared Jacob Akinyemi Johnson, Silverbird’s Chief Creative Officer. “We can set the pace and establish our own records.” This audacious vision, born in 2005, has now materialized into a quarterly record-breaking event series, kicking off with a thrilling dance marathon.
Safety is paramount for SWORD. Rigorous measures are in place to ensure the well-being of all participants, including mandatory medical check-ups and on-site medical personnel. Additionally, NDLEA officials will be present throughout the event to maintain a secure environment.
“We understand the passion Nigerians have for standing out and making bold statements,” said Femi Babatunde, Group Head of Marketing. While the inaugural event focuses on dance, SWORD has a broader vision. “There will be other areas where individuals can break records, ensuring SWORD’s long-term sustainability,” Babatunde revealed.
Beyond the initial dance marathon, SWORD plans to expand its scope to include a diverse range of record-breaking endeavors, from gaming marathons to culinary challenges. The platform aims to cater to a wide audience and encourage participation from all walks of life.
By leveraging the power of digital media, SWORD aims to reach a global audience and inspire people to achieve their dreams. Through social media campaigns, live streaming, and influencer partnerships, the platform will create a buzz and generate excitement around each event.
“We want to showcase these stories of indomitable human spirit that exemplify the Nigerian soul,” Babatunde expressed. With a youthful population dominating Nigeria’s demographics, SWORD aims to remain relevant and actively support the nation’s rising stars.
By creating a quarterly record-breaking calendar, SWORD caters to a wide range of interests, ensuring there’s something for everyone to connect with. The initiative also welcomes brands and sponsors seeking to align with this innovative and inspiring program.
“We will be using every single conversation that happens on social media to inform our next segment,” explained Olorunfemi Joshua, Group Head of Digital Media. By leveraging data analytics and social media listening tools, the platform aims to provide valuable insights to partners and sponsors, helping them make informed decisions.
SWORD is not just about breaking records; it’s about inspiring a nation. By celebrating human achievement and fostering a culture of excellence, the initiative aims to leave a lasting legacy on Nigerian society. The platform will highlight the incredible talent and potential of Nigerians, both locally and internationally.
As SWORD continues to evolve, it will undoubtedly push the boundaries of what is possible. By embracing innovation and technology, the platform will remain at the forefront of the record-breaking movement. With each event, SWORD will inspire and motivate individuals to reach new heights, leaving an indelible mark on the world.
Silverbird’s SWORD initiative is more than just a series of events; it’s a cultural revolution. By empowering individuals, fostering innovation, and driving economic growth, SWORD is set to shape the future of Nigeria. As the nation eagerly awaits the first SWORD event, there is no doubt that it will be a historic moment, marking the beginning of a new era of record-breaking achievements.
