PwC has predicted that the adoption of Artificial Intelligence (AI) will significantly accelerate in 2025 as businesses recognize its critical role in future-proofing their operations.
The firm’s 2025 AI Business Predictions report highlights the increasing importance of AI across various sectors, emphasizing that companies must strategically integrate AI into their core business strategies to gain a competitive advantage.
“AI adoption is progressing at a rapid clip across PwC and in clients in every sector. 2025 will bring significant advancements in quality, accuracy, capability, and automation that will continue to compound on each other, accelerating toward a period of exponential growth,” said Matt Wood, PwC US and Global Commercial Technology & Innovation Officer.
The report emphasizes that the successful implementation of AI requires a holistic approach, encompassing not only technological advancements but also workforce transformation.
“AI agents are set to revolutionise the workforce, blending human creativity with machine efficiency to unlock unprecedented levels of productivity and innovation,” stated Anthony Abbatiello, PwC Workforce Transformation Practice Leader.
Contrary to fears of job displacement, the report suggests that AI will augment human capabilities, creating new roles and opportunities within the workforce. “They could easily double your knowledge workforce and those in roles like sales and field support, transforming your speed to market, customer interactions, product design, and so on,” the report highlighted.
Furthermore, the report emphasizes the transformative potential of AI in product development. “AI is ready to deliver—but the skills gap is often a hurdle. Engineers with deep expertise in design and manufacturing often lack even foundational data science skills. Upskilling these teams and recruiting AI-savvy talent must begin now,” stated Scott Likens, PwC US and Global Chief AI Engineering Officer.
The report concludes that 2025 will be a pivotal year for AI adoption, with businesses that effectively integrate AI into their operations poised to gain a significant competitive advantage in the years to come.
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