Home Business Paga Launches Doroki to Simplify Retail Management for African SMEs

Paga Launches Doroki to Simplify Retail Management for African SMEs

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Tayo Oviosu, Founder/CEO, PAGA Group at Doroki launch.

Paga Group, a leading African payments and financial services company, has introduced Doroki, a new retail business management platform designed to help SMEs streamline operations, cut inefficiencies, and drive growth. The platform was unveiled at a launch event in Lagos on Thursday, attended by merchants and industry leaders.

All-in-One Business Solution

Doroki integrates order management, inventory tracking, payments, and customer engagement into a single, easy-to-use system. Arike Okunowo, General Manager of Doroki, stated that the platform eliminates the need for multiple apps, allowing businesses to focus on expansion.

“Whether you run a restaurant, retail store, or distribution network, Doroki simplifies operations so you can prioritize growth,” Okunowo said.

Built for Africa’s SME Challenges

Tayo Oviosu, Founder and CEO of Paga Group, explained that Doroki was developed to tackle daily operational hurdles faced by African SMEs.

“Managing stock, sales, payments, and customer relations can be overwhelming,” Oviosu said. “Doroki acts as a business partner—providing clarity, actionable insights, and scalability support.”

Key Features for Seamless Operations

The platform offers:

  • Smart order and inventory management
  • Menu and recipe tools for food businesses
  • Multi-payment options (cash, card, mobile via Paga)
  • Customer loyalty and CRM features
  • Offline transaction capability

Okunowo emphasized that Doroki was designed with direct input from business owners to address pain points like stock-outs and shelf-life management.

Availability and Mission

Doroki is now available for download on the Android Play Store. The launch aligns with Paga’s goal to empower Africa’s middle class and enhance participation in global trade.

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