Nigerian Chief Executive Officers are navigating significant challenges posed by inflation and macroeconomic volatility , according to the 28th Annual Global CEO Survey conducted by PwC . The survey, which gathered insights from 4,701 CEOs worldwide , including Nigeria, shows that 58% of Nigerian CEOs cite inflation as a major concern, while 39% are worried about macroeconomic instability.
Despite these pressures, 61% of Nigerian CEOs remain optimistic about the domestic economy’s growth over the next 12 months, marking a sharp increase from 38% in the previous year’s survey . This renewed confidence reflects a proactive approach to overcoming economic hurdles through strategic reinvention.
To adapt to the volatile environment, 61% of Nigerian CEOs are exploring new sectors, while 56% are targeting untapped customer segments. These efforts underscore a clear shift toward long-term sustainability and innovation.
“CEOs are not just looking to survive; they’re transforming their business models to seize opportunities in this challenging environment,” said Sam Abu , Regional Senior Partner for PwC Nigeria’s West Market Area.
The report highlights that 64% of Nigerian CEOs express confidence in domestic economic growth despite inflationary pressures. This optimism is driving investments in emerging technologies and sustainable practices.
Artificial Intelligence (AI) is becoming a key priority for Nigerian CEOs, with 81% planning to integrate AI into operations within the next three years . This underscores a growing belief in AI’s potential to drive growth and enhance competitiveness.
Additionally, sustainability remains a focal point, with 67% of Nigerian CEOs having made climate-friendly investments over the past five years. Furthermore, 61% have linked executive incentives to sustainability performance , signaling a commitment to environmental responsibility.
While inflation and macroeconomic volatility remain primary threats in 2025, Nigerian CEOs are addressing these risks through innovation and strategic reinvention.
Sam Abu warned, “The gap between businesses embracing transformation and those lagging behind will only widen. CEOs who haven’t adapted must act now.”
Nigerian CEOs are balancing economic challenges with optimism, leveraging AI, sustainability, and innovative strategies to drive growth. Their ability to adapt will be critical in ensuring resilience and long-term success in an increasingly competitive market.
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