Loma Bank, a leading fintech player in Africa, is strategically positioning itself to capitalize on the evolving fintech landscape by focusing on business-to-business (B2B) growth.
This strategic shift comes amidst a period of significant transformation within the African fintech sector, characterized by the rapid growth of digital payments, lending, and blockchain technologies.
According to Ayomide Olupitan, co-founder of Loma Bank, the rise of embedded finance is driving this B2B focus. Embedded finance involves seamlessly integrating financial services into non-financial platforms, allowing businesses in sectors like retail and e-commerce to offer financial solutions directly to their customers.
“It’s no longer just about standalone products offered by banks or fintech,” Olupitan said. “Businesses now want to deliver financial solutions directly within their platforms, creating a frictionless experience for their customers. Loma Bank is actively positioning itself to meet this demand by offering tailored B2B solutions.”
Also highlighted is the growing influence of digital currencies and open banking frameworks on the African fintech landscape. Olupitan predicted that these trends will play a crucial role in driving future growth and innovation within the sector.
“2025 will be a defining year for Africa’s fintech landscape,” Olupitan added. “We’re seeing regulators across the continent begin to embrace open banking frameworks, which will empower fintech to create products that cater for local needs while improving competition in the sector.”
Loma Bank’s strategic pivot towards B2B solutions reflects the evolving dynamics of the African fintech market. As businesses increasingly embrace digital technologies and seek innovative ways to serve their customers, fintech companies like Loma Bank are well-positioned to play a crucial role in driving financial inclusion and economic growth across the continent.
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