Lagos State has entered into a strategic partnership with Marketing Analytics Africa (MAA) to host the 2025 African Marketing Technology & E-commerce Conference (AMTEC) , a groundbreaking event aimed at fostering collaboration among top brands, marketers, and investors across Africa.
Themed ‘Marketing in the New Economy: Data-Driven Success in Challenging Times’ , the conference is set to take place on May 24, 2025 , at the prestigious Landmark Events & Conference Centre in Victoria Island, Lagos. The event will serve as a premier platform for industry thought leaders to exchange insights on cutting-edge marketing innovations, data intelligence, and the rapidly evolving e-commerce landscape.
In a press release issued on Tuesday, the Lagos State Employment Trust Fund (LSETF) reaffirmed its commitment to creating an enabling environment for entrepreneurs while generating meaningful employment opportunities for Lagos residents. LSETF described its collaboration with MAA as a pivotal initiative to position Lagos as a continental hub for marketing technology and digital commerce.
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Co-founder and CEO of Marketing Analytics Africa, Victor Ojeakhena , highlighted that AMTEC is an annual gathering designed to unite thought leaders, executives, and data strategists in exploring trends and technologies shaping Africa’s marketing ecosystem. He explained that the conference aims to equip brands with digital strategies, foster sustainable partnerships, and drive scalable growth despite economic challenges.
The event has already drawn high-profile speakers and partners, including representatives from Colgate , Sterling Bank , First Bank , DStv Nigeria , Indomie , and the Advertising Regulatory Council of Nigeria (ARCON) . Industry experts such as ARCON’s Chief Executive, Dr. Olalekan Fadolapo , and Sterling Bank’s Chief Marketing Officer, Maurice Igugu , are expected to share their expertise on emerging marketing regulations and customer experience optimization.
Organizers emphasized that AMTEC 2025 will not only highlight the role of data and emerging technologies in driving business success but also provide a dynamic networking platform for professionals, entrepreneurs, and investors. Attendees will have the opportunity to collaborate on innovative solutions to transform Africa’s digital economy and address pressing market challenges.
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