Jumia, Africa’s leading e-commerce platform, is urging entrepreneurs to leverage the power of digital platforms to unlock growth and overcome challenges.
In a statement, Jumia highlighted the potential of digital tools to expand business reach, connecting local products and services with a wider audience domestically and internationally.
Despite facing hurdles like limited funding, inadequate infrastructure, and administrative barriers, African entrepreneurs are finding success through digital platforms like Jumia. These platforms empower them to overcome obstacles and establish a global presence.
With Africa’s population projected to double by 2050, and a significant portion becoming a growing segment of the global population, the rise of internet penetration and smartphone adoption creates a perfect storm for a new wave of entrepreneurs.
Jumia positions itself at the forefront of this wave, revolutionizing how business is conducted across Africa.
“Jumia is more than just an e-commerce platform,” says Robert Awodu, Jumia’s Regional Head of Public Relations & Communication for Sub-Saharan Africa. “We are a pivotal force empowering local entrepreneurs across the continent.”
Jumia’s digital inclusion initiative fuels economic growth by enabling SMEs and local entrepreneurs to bypass traditional limitations and reach a wider customer base. Through its marketplace, Jumia has empowered over 11,000 SMEs to connect with millions of consumers, providing unprecedented visibility and market access.
Jumia’s impact extends far beyond facilitating transactions. Annual events like Black Friday, brand festivals, and tech week serve not just as sales drivers but also as critical opportunities for small businesses to thrive and expand their customer base.
“Jumia’s commitment to leveraging digital technology fosters inclusive economic growth,” says Awodu. Reports indicate that online marketplaces like Jumia could create millions of new jobs in Africa by 2025, fostering employment opportunities and contributing to overall economic stability.
Jumia’s focus isn’t limited to major cities. The platform is actively expanding into remote areas, enhancing accessibility and choice for consumers while empowering local logistics providers and merchants.
Jumia emphasizes collaboration and innovation as core drivers of accessibility. Entrepreneurs on the platform gain access to a supportive ecosystem where knowledge sharing and mutual support foster sustainable business practices and shared prosperity.
The rise of African entrepreneurs, supported by digital platforms like Jumia, marks a transformative moment in the continent’s economic story,” concludes Awodu.
