CWAY Foods and Beverages, a leading beverage company in Nigeria, has introduced three new innovative drinks to its product line: Café Coffee Milk, Fuji Probiotic, and Assam Milk Tea. These new beverages aim to cater to the evolving preferences of Nigerian consumers who are seeking healthier and more sophisticated options.
The launch ceremony, held in Lagos, showcased CWAY’s commitment to providing high-quality, affordable, and nutritious products to the Nigerian market. The General Manager of CWAY Foods and Beverages, Mr. Arun Bhintade, emphasized the company’s dedication to innovation and consumer satisfaction. He stated that extensive research and development had gone into creating these new beverages, ensuring they resonate with the Nigerian palate while meeting international quality standards.
CWAY has also invested in a robust distribution network to ensure wide accessibility of its new products. The Assistant General Manager of Sales, Mr. Bibek, highlighted the company’s strategic partnerships with distributors nationwide, guaranteeing that their products are readily available to consumers across Nigeria.
The Marketing Director of the firm, Mr. Rohit Gupta, reaffirmed CWAY’s consumer-centric approach. He emphasized the company’s understanding of Nigerian consumers’ evolving preferences and its commitment to exceeding their expectations. Gupta stated that the new beverages are the result of extensive market research, cutting-edge food science, and a deep understanding of consumer needs.
The Brand and Marketing Manager for Café Coffee Milk Drink, Awowoyin Ayobami, explained that the product captures the essence of a perfect café experience, making it accessible to everyone. He noted that this addition to CWAY’s portfolio caters to the sophisticated palates of coffee lovers while expanding consumer choice.
The Brand and Marketing Manager for Fuji Probiotic, Mr. Segun Ibidapo-Obe, highlighted the product’s unique position in the market. He stated that Fuji Probiotic fills a gap in the carbonated soft drink segment by offering a tasty, fizzy, refreshing, and beneficial beverage. Ibidapo-Obe emphasized that this product is set to redefine the entire CSD segment in Nigeria.
With the launch of these three new drinks, CWAY Foods and Beverages has demonstrated its commitment to innovation and meeting the evolving needs of Nigerian consumers. These beverages represent a significant addition to CWAY’s product portfolio and are expected to further strengthen the company’s position in the Nigerian market.
