Commercial International Bank (CIB), Egypt’s leading private sector bank, has launched the CIB talabat Mastercard credit card, a co-branded offering developed in partnership with talabat, the region’s top online food and grocery delivery platform, and powered by Mastercard. This strategic collaboration marks a significant milestone in Egypt’s digital transformation journey, aligning with national goals under Egypt Vision 2030 to expand financial inclusion and accelerate the shift toward a cashless society.
The CIB talabat Mastercard launch introduces a purpose-built financial product for the digital generation—one that integrates seamlessly into the daily lives of tech-savvy consumers who prioritize convenience, speed, and value. Designed primarily for online food and grocery ordering, the card offers users up to EGP 1,200 in monthly cashback on talabat transactions, along with a one-time welcome bonus of up to EGP 2,000. Cardholders also enjoy zero delivery fees from select vendors and access to exclusive in-app discounts, enhancing affordability and engagement within the talabat ecosystem.
Beyond food delivery, the card delivers 1% cashback on all other purchases and unlocks Platinum-tier benefits from Mastercard, including travel insurance, concierge services, and global acceptance—making it a versatile tool for everyday spending.
This launch reflects a shared vision among CIB, talabat, and Mastercard to embed financial services directly into consumer lifestyles. By combining banking with lifestyle platforms, the partners are redefining how Egyptians interact with money—not just as a transactional tool, but as an enabler of seamless, rewarding digital experiences.
Khaled Alfakesh, Chief Financial Officer of talabat, emphasized the strategic importance of embedded finance: “At talabat, we see embedded finance as a key driver of customer engagement and digital inclusion. Partnering with CIB and Mastercard to launch this co-branded credit card allows us to strengthen our relationship with customers beyond the order. We’re delivering value across their everyday spending—another step toward our vision of digitizing the consumer lifestyle and boosting ecosystem convenience.”
Mete Güney, Executive Vice President, Market Development, EEMEA at Mastercard, highlighted the broader economic impact: “At Mastercard, we are dedicated to working with stakeholders across the ecosystem to accelerate Egypt’s digital economy in line with the Digital Egypt strategy. Our collaboration with CIB and talabat brings tangible benefits to cardholders while supporting wider adoption of secure, convenient digital payments.”
For CIB, the card represents more than a product—it’s a statement of intent. Rashwan Hammady, Chief Retail, Commercial Banking & Financial Inclusion Executive at CIB, said: “This launch isn’t just about a card. It’s about changing the way people experience finance. Together with talabat and Mastercard, we are embedding benefits, accessibility, and innovation into the digital journeys of millions. It reflects our commitment to designing products that fuel inclusion, elevate convenience, and integrate banking into our customers’ everyday lives.”
The CIB talabat Mastercard launch underscores a growing trend in African and Middle Eastern markets: the convergence of fintech, e-commerce, and lifestyle platforms to create hyper-relevant financial products. As consumer behavior shifts decisively toward digital-first interactions, such partnerships are setting new benchmarks for personalization, utility, and user retention.
With high smartphone penetration, rising internet usage, and strong demand for digital convenience, Egypt is poised for rapid expansion in digital payments. This co-branded card not only meets current needs but anticipates future expectations—where banking is invisible, intuitive, and woven into the fabric of daily life.
As Egypt advances toward its digital economy goals, collaborations like this demonstrate how innovation, when rooted in real consumer behavior, can drive both financial inclusion and sustainable growth.
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