BAT Marketing Nigeria has reached a significant milestone as Adesegun Orafidiya, Head of Information and Digital Technology for BAT West and Central Africa (WCA), was honored at the 2024 Africa CIO Awards for his transformative leadership in driving digital innovation. The accolade, presented by the Africa ICT Alliance, highlights BAT Nigeria’s instrumental role in leveraging technology to revolutionize business operations and address challenges across Africa.
According to a statement released on Tuesday, the Africa CIO Awards celebrate technology executives across the continent who deliver exceptional business value through cutting-edge digital solutions and high-performing teams. Orafidiya’s recognition underscores his strategic integration of advanced technologies to enhance BAT’s operations, from optimizing supply chains to delivering superior customer experiences, solidifying the company’s position as a leader in Africa’s digital transformation landscape.
“Adesegun’s achievement reflects BAT Nigeria’s unwavering commitment to using technology as a catalyst for innovation and societal impact,” the company stated.
Under Orafidiya’s leadership, BAT WCA has pioneered innovative solutions such as data analytics and automation to streamline processes and boost efficiency across its marketing and distribution networks. His initiatives have also promoted inclusion by equipping local stakeholders in Nigeria’s dynamic market with digital tools to thrive.
Orafidiya’s work aligns seamlessly with Africa’s broader technological evolution, where industries like manufacturing, fintech, and agriculture are adopting digital solutions to tackle local challenges. With Nigeria’s rapidly growing tech ecosystem, BAT Nigeria’s efforts under Orafidiya have set a benchmark for corporate innovation on the continent.
Related News
- Abuja barber to attempt Guinness World Record for longest haircut marathon
- Nigeria, Africa can work if we tackle corruption, rascality in governance – Obi
- Firm celebrates digital innovation award
“Being recognized with the Africa CIO Award is an immense honor,” Adesegun said. “This recognition is not just personal; it reflects the remarkable people, culture, and purpose that drive us at BAT WCA. I’m privileged to collaborate with a forward-thinking team in an organization that champions innovation at every level.”
“At BAT, technology is more than a tool—it’s a strategic engine that drives transformation, inclusion, and impact. It’s also a great place to work, where talent is nurtured, careers are accelerated, and employees are empowered to lead change. I’m proud to be part of a company that provides the platform to create meaningful impact,” he added.
Buky Olukoga, Head of Human Resources at BAT WCA, expressed pride in Orafidiya’s achievement, stating, “Adesegun’s recognition is a proud moment for all of us. It reaffirms our commitment to fostering a culture where bold ideas flourish, digital innovation is championed, and every employee is empowered to shape the future.”
Follow us on Instagram.
https://www.instagram.com/businessnewsng?igsh=ZXpweTdjOGF1ZXdu
